Urock is a user-generated content cross platform application specially oriented for publishing and broadcasting musical content.

Our mission is to help new or established artists to promote their work, creating a bidirectional communication channel between artist and audience.

We believe that we have identified a series of functionalities that when combined together will provide a different user experience which will allow the project to stand up from the crowd. 

Due to time and resources restriction it is not possible to develop Urock’s full functional application until June 2009, so we have decided, to develop a sort of proof of concept, which will include the most important functionalities of the project.

In order to perform proper beta tests, we will need a strong community of users. Having that in mind, we will start to promote the project on the internet. We will use a series of existing social media applications (Myspace, Twitter, Blogs, Website, etc) to capture internet users’ attention. We are preparing a series of initiatives, such as contests, to promote the brand and to gather as many followers as possible. The Urock followers/friends in those media applications will be granted a user account, that will allow them to participate in the private beta testing on May, 2009.

We have already scheduled the first private beta test for May 14th, 2009 at Mercado Negro and we are trying to attract other sponsors to help us promoting the public beta tests on June 2009.